Do you know we're just 6 years away from ‘Generation Alpha’ stepping into the workforce, as we edge closer to 2030?
Every generation shakes things up a bit for businesses, impacting both strategy and operations, and Alphas will be no exception.
Born from 2010 onwards, this generation is the most technologically fluent, socially and environmentally conscious, and globally connected generation in history. An estimated 2.5 million Alphas are born globally each week, being the first to grow up entirely within the 21st century!
Generation Alpha’s upbringing, in a world where technology is as ubiquitous as air, shapes their outlook on work. They have been raised with smartphones and tablets and are expected to leverage artificial intelligence, robotics, and virtual computing effortlessly. Highlighted by OpenAI CEO Sam Altman, there’s a bet among Silicon Valley CEOs on when we'll see the first billion dollar company run by just one person. AI will be a crucial partner in the ventures of Gen Alpha, offering tools and insights that make it possible to manage complex operations single-handedly.
However, it's also their intrinsic values that will have an impact. Alphas are growing up in a time of climate crisis, social justice movements, and global interconnectedness. As such, they are likely to prioritize sustainability and ethical practices in their professional lives, demanding the same from employers. This shift will accelerate social entrepreneurship, reshaping business models and organizational cultures.
“30% of Gen Alpha identified their two future career choices as helping people or animals in need, respectively", per Razorfish
As the first ‘Virtual Natives’ they will really advocate for flexible working arrangements and virtual nomadism, emphasizing the importance of a supportive and adaptable workplace that fosters structure, belonging, and community.
Their engagement with the world through gaming is a fascinating lens on their need to connect. Did you know that Roblox, the popular gaming platform, has over 80 million daily active users? For Generation Alpha, gaming transcends entertainment; it's a canvas for expressing creativity, collaboration, and fostering community with their peers.
Remember we used to say “be where the customer is”? We believe this is a done deal (at least in developed markets). The big challenge isn’t just being there; it’s grabbing their attention while competing with everyone there. If you want to win over this crowd, you’ve got to focus on three big things: creating cool EXPERIENCES, building strong COMMUNITIES, and offering LOYALTY that make them want to come back.
The next 10 years will look radically different. Are you ready to embrace the wave of fresh perspectives Gen Alpha will bring?
Do you want to get prepared ? We dive deeper into this topic and other such interesting ones in our book, ‘The Virtual Economy’. —
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